Preventing Greenwashing
Today it is difficult for consumers to make sense of the many labels on the environmental performance of products (both goods and services) and companies. With a new law on green claims, adopted in 2024, the EU is taking action to address greenwashing, and protect consumers and the environment. Ensuring that environmental labels and claims are credible and trustworthy allows consumers to make better informed purchasing decisions. It also boosts the competitiveness of businesses who are striving to increase the environmental sustainability of their products and activities.
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