SWITCH-Asia

The Challenge

In Vietnam several ongoing projects focus on delivering more sustainable products to both export and local markets. However, the awareness of the local consumers on sustainability is low. It is important to raise consumer awareness to create a demand for such products. The main target groups of the project are middle class consumer
groups and office worker groups. After being made aware, trained and educated on the concept with the support from trainers and experts during the project, these consumers are considered change agents towards more sustainable consumption.

The Objectives

The project aims at contributing to an increased share of sustainable consumption by Vietnamese consumers in general. To achieve this, the project aims at increasing the capacity of consumer organisations and government in enabling and supporting consumers to move towards more sustainable consumption behaviour.

The Way Forward

• Published a guidebook and training toolkit consisting of 75 tips from 8 “daily activity” clusters;
• Train 56 outstanding applicants from relevant organisations on sustainable consumption;
• Trained and equipped 32 trainers with knowledge on sustainable consumption using the GetGreen Vietnam approach, and skills to organise consumer groups and help consumers translate their awareness into actions;
• The project’s approach was implemented in two batches, each encompassed 26 consumers groups with 17 groups of office workers, 18 groups of students, 14 groups of communities; equivalent to 1,099 change agents empowered in the cities of Hanoi, Hochiminh City, Da Nang and Can Tho;
• Conducted 16 co-creation sessions involving customers and companies in the food, transportation, and tourism sectors.