SWITCH-Asia

The Challenge

In Vietnam, Laos and Cambodia, current growth has significant environmental and social impacts. Competitiveness and the added value of products of are still relative low in the region. Sustainable product innovation (SPIN) is an essential element in the development towards a greener economy as products are the core business of enterprises. Innovation for sustainable product designs is the key to create new business activities.

The Objectives

The project sought to improve innovative power of industry, and improve environmental and societal quality of products made in Vietnam, Cambodia and Laos by by implementing sustainable product innovation (SPIN) on a significant scale in these three countries.

The Way Forward

• SPIN toolkit development, connected studies in marketing and policies facilitation;
• Train-the-trainer workshops and training for more radical sustainable product innovation;
• Three cycles of SPI implementation: 100-150-250 companies, cycles 1 and 2 with trainers, multiplier cycle 3 do-it-yourself, with support and SPI circles;
• Project branding, marketing skill trainings for SMEs, marketing access via fairs, product catalogues, promotion of sustainable public policy & procurement with government organisations;
• Setting up SPI Networks, national conferences, web movies and publicity and reports.

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