Going Green

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Going Green
Promoting economic competitiveness of the Indian textile industry and artisans' well-being

The Challenge

The textile sector is critical to the Indian economy – it contributes 14% to industrial production, 4% to GDP, and 17% to export earnings. However, this sector creates a high negative environmental impact such as degradation and depletion of natural resources; use of toxic chemicals/processes leading to pollution and health problems. There is also a lack of support, resources and incentives in the textile industry especially for the small and medium sized enterprises (SMEs) to implement eco-friendly solutions to address these issues.

The Objectives

The project promotes economic competitiveness of the Indian textile industry and the well-being of textile artisans. The project aims to build sustainable businesses of textile artisans and improves their working conditions through efficient ecofriendly processes, access to resources and increased demand for ‘green’ products.

The Way Forward

  • Organising 250 SMEs and 12,500 artisans producing textile products into at least 150 artisan-based collectives (30% women members) and 6 federations (one per district);
  • Providing trainings for SMEs and advocating policy changes to encourage the uptake of eco-friendly practices in textile clusters;
  • Creating collectives to empower artisans and SMEs;
  • Identifying potential as well as existing schemes for finance and services to build efficient eco-friendly businesses;
  • Creating consumer awareness and demand amongst buyers and consumers in India and abroad, building on the momentum already created by the previous SWITCH-ASIA project, SUSTEX;
  • Promoting sustainable products certified under the ‘Craftmark Green’.



Total Budget:
EUR 1,197,779 (EU contribution: 80%)
Contact Detail:


Mrs. Maveen Pereira

Traidcraft Exchange

Kingsway, Team Valley, Gateshead, Tyne & Wear, NE11 0NE UK

 [email protected]

Lead Partners